National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Northern League: Umberto Bossi's and Matteo Salvini's role in setting the ideology of this political partz
Němcová, Veronika ; Mejstřík, Martin (advisor) ; Hrušková, Tereza (referee)
The bachelors thesis, Northern League (Lega Nord): Umberto Bossi's and Matteo Salvini's role in setting the ideology of this political party, examines the importance and role of the political party leader. The timeframe of this analysis is from 1992 till 1994 and from 2013 till 2018. The intention is to introduce both leaders, the principles of their communication and the foundations of party's ideology in the time of their leadership. The objective of the thesis is to prove that the leader has a major influence in defining the ideology of this political party. The concept of Gideon Rath's and Tamir Shaefer's behavioral and media personalization of politics has been applied further. At the end, the thesis confirms the essential influence of a leader of a political party on its ideology through comparison of the communication of both mentioned leaders, through analysis of their role in defining the ideology of the party, and using examples of personalization of politics. Several expert opinions and articles from electronic media are presented to support the result of this analysis.
Northern League: Umberto Bossi's and Matteo Salvini's role in setting the ideology of this political partz
Němcová, Veronika ; Mejstřík, Martin (advisor) ; Hrušková, Tereza (referee)
The bachelors thesis, Northern League (Lega Nord): Umberto Bossi's and Matteo Salvini's role in setting the ideology of this political party, examines the importance and role of the political party leader. The timeframe of this analysis is from 1992 till 1994 and from 2013 till 2018. The intention is to introduce both leaders, the principles of their communication and the foundations of party's ideology in the time of their leadership. The objective of the thesis is to prove that the leader has a major influence in defining the ideology of this political party. The concept of Gideon Rath's and Tamir Shaefer's behavioral and media personalization of politics has been applied further. At the end, the thesis confirms the essential influence of a leader of a political party on its ideology through comparison of the communication of both mentioned leaders, through analysis of their role in defining the ideology of the party, and using examples of personalization of politics. Several expert opinions and articles from electronic media are presented to support the result of this analysis.

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